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THE FABIO VIVIANI WINE COLLECTION DEBUTS IN LAS VEGAS

November 15th, 2015 • by Sandy Zimmerman

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RECIPES WITH FABIO VIVIANI WINE

Chef Fabio Viviani is excited to continue spreading his passion quality wines at an affordable price for all types of wine drinkers with West Coast distribution for the Fabio Viviani Wine Collection. In September, Chef Viviani’s wines began their journey to the West Coast at Haggen Food & Pharmacy stores in Southern California, Arizona and Nevada as part of a new distribution partnership. _Q3A0406 - 2014-08-05 at 17-13-01.jpg“One of the main goals since the launch has been to bring the wines out west as California is my adopted home” states co-owner Fabio Viviani, “We are ready to share our wines with a wider audience and show Haggen shoppers on this coast that good, quality wine can be fairly priced and approachable.” Haggen stores will be among the first in the country to offer the newly released collection. Shoppers will be able to purchase and enjoy two wines — the 2013 vintages of Fabio’s flagship Chardonnay and Cabernet Sauvignon. “Haggen’s core values of supporting local producers and suppliers aligns perfectly with the Fabio Viviaini Wine Collection” explains Richard Wherry, Haggen’s Director of Liquor. “Fabio’s wines are made with California grapes, produced on a small scale with meticulous attention to detail. Combine all of these factors with the extremely reasonable price point, and it’s an ideal wine collection for Haggen to share with its West Coast consumers.” Fabio Viviani Wines retail at $15 per bottle, but Haggen shoppers will be treated to a special promotional price of $10.99 for the Chardonnay and $12.99 for the Cabernet when wines appear on shelves at all Haggen locations in Arizona, Nevada and Southern California stores. For more information and recipes, visit www.fabiovivianiwines.com Fabio Viviani Wine Collection is a creative collaboration between friends, rooted in a common passion for good food and wine. Chef Fabio’s years as an admired chef and well-known wine aficionado has led him to expand his expertise into the wine arena. Together, Chef Fabio and Sipp Brands partners Carlos Quimbo and Sean Thomas have developed an entrepreneurial wine brand that combines charisma and years of industry experience.


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