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“New Ways to Enjoy Wines” By Sandy Zimmerman

October 19th, 2019 • by Sandy Zimmerman

A great non-breakable way to take wine to picnics, parties, or a romantic

evening for 2. Savor the tastes of these revolutionary new canned wines-

ICAN ROSE & ICAN CHARDANNAY and enjoy your own wine tasting party!

Mercer Estates Winery announces the launch of a revolutionary new canned wine, ICAN.  ICAN wines will be available in Rose and Chardonnay throughout the state of Nevada in restaurants, retailers, convenience stores as well as recreational areas and resorts.  The wine vessel makes wine accessible on so many levels.  The can itself has a twist top which is reliably resealable, as well as 100% recyclable or reusable.  The beverage is rechillable, allowing the consumer to take a sip or pour a glass and put the can back in the ice chest for later.

The can’s graphics expressly embody the spirit of freedom and enjoying life with wine.  The chardonnay label portrays a group of friends, (who could easily be yours or mine) heading out of town for a relaxing weekend.  The rose “can” depicts a person heading for the beach with a surfboard, under palm trees and a pretty rose’-pink skyline. Cally Burgett, graphic designer for ICAN notes, “I created designs showing scenarios where my friends and family enjoy wine.   I feel the labels carry that authenticity”.   Both scenarios represent and resonate with the target audience for this wine, 21-45 years, people who enjoy outdoor activities and free time.  No need for a corkscrew or heavy wine bottle, this can is light and self-sufficient.

Each can holds 2.5 servings or 375 fl oz.  The portion size is appealing to many who want to enjoy wine and not open an entire glass bottle.   Each varietal is hand crafted in Prosser WA at Mercer Estates Winery with the same quality and craftmanship Mercer is known for.  The ICAN has received several GOLD medal as of recent:  GOLD medal (90 points) from the Experience Rose Wine Competition in Sonoma California, GOLD medal in the International Canned Wine Competition and also a GOLD medal from the Cascadia Wine Competition held in Richland WA featuring over 1,000 wines from around the region.

As one of only two wine companies offering a screw cap wine can, Mercer sees this packaging as a real competitive advantage.  “The wine can itself is new and innovative, portable and durable and most importantly the wine is delicious and of high quality, making it the clear choice when purchasing a canned wine”, said Will Mercer, National Sales Manager for ICAN.

One of the founding principles behind ICAN wine is to offer the most environmentally thoughtful packaging alternative.  The cans are lighter and more compact from a shipping and transport position, lessening its carbon footprint.  With 75% of aluminum ever produced still in use today, the recyclability really resonated with the winery’s environmental position. Mercer Estates Winery has long been a leader for conservation and sustainability in the wine industry.  In 2010, Mercer was the first winery ever to receive “Award for Environmental Excellence” from the association of Washington Businesses.   

ICAN is produced from Mercer’s Washington vineyards in the Horse Heaven Hills.  The Horse Heaven Hills enjoys a long history of award-winning wines and enviable terroir.  Approximately 25% of Washington state wines hail from this large AVA.  Don and Linda Mercer planted the first vinifera in this pristine appellation in 1972.  The Horse Heaven Hills vineyards have yet to peak and are still producing today.  Rob and Brenda Mercer started this winery in 2005 with two initial varietal offerings.  Today the Mercers, along with Rob’s brother Will Mercer and several other family members wholly operate the vineyard and winery operations.

Winery Address:  3100 Lee Road, Prosser WA   99350; Phone:  (509) 786-2097

 


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